A new force in African cinema is taking shape.
Bigger Motion, a Pan-African film distribution company, officially launched during the 2025 NBO Film Festival (October 17–27) in Nairobi, marking a bold step toward reimagining how African stories travel across the continent and beyond.
Born from the spirit of collaboration that defines contemporary African filmmaking, Bigger Motion brings together storytellers and industry voices from across the continent. At its core is a shared belief that powerful local stories deserve meaningful access to audiences at home, not only visibility on international stages.
A New Chapter for African Film Distribution
African cinema continues to gain global recognition, with films from the continent premiering at major international festivals and platforms. Yet a critical challenge remains: how do these stories reach audiences within Africa?
Bigger Motion was created to respond to this gap. The company is building a distribution ecosystem that bridges global visibility and local access, moving beyond the international festival circuit to activate multiple pathways, including regional festivals, theatrical releases, streaming platforms, broadcast television, and in-flight entertainment.
Through carefully tailored rollouts, Bigger Motion prioritizes access, ensuring that African stories reach the communities they come from and the audiences they are meant to serve.
From Screens to Impact
At the heart of Bigger Motion’s work is the belief that film is more than entertainment; it is a tool for connection, dialogue, and change.
Beyond cinemas, the company supports screenings in classrooms, cultural spaces, and community venues, creating opportunities for reflection and conversation. This mission-driven approach positions Bigger Motion at the intersection of cinema and social impact, aligning with a growing movement of African filmmakers using storytelling to engage directly with society.
“Visibility without access isn’t enough,” says Chloe Genga, Head of Distribution and Impact at Bigger Motion.
“We’re building a distribution ecosystem that brings African cinema home into cinemas, festivals, living rooms, classrooms, and community spaces so these stories can spark connection, pride, and change where they matter most.”
Launching with a Strong Slate
Bigger Motion launched with a diverse slate of four films that screened at the 2025 NBO Film Festival, representing a wide range of voices and regions across the continent:
Shadow Scholars (U.K.) — Directed by Eloise King
Khartoum (Sudan) — Directed by Anas Saeed, Rawia Alhag, Ibrahim Snoopy Ahmad & Timeea Mohamed Ahmed
How To Build A Library (Kenya) — Directed by Maia Lekow & Christopher King
Matabeleland (Zimbabwe / Kenya / Canada) — Directed by Nyasha Kadandara
Together, these films span East, North, and Southern Africa, reflecting the depth and diversity of stories that Bigger Motion is committed to championing.
Led by Industry Voices
Behind Bigger Motion is a team of industry professionals working across distribution, festivals, communications, and finance. The company is led by Chloe Genga, whose background in film distribution and audience development has shaped how African films reach new audiences.
The core team includes Jotham Njoroge (Finance), Lucky Mwachi (Communications), Mbuvi Muthama (Festival Coordinator), and Directors Bramwel Iro and Sam Soko.
From LBx Africa to Bigger Motion
Bigger Motion is the natural evolution of the distribution wing of LBx Africa, an award-winning Kenyan production company behind acclaimed titles such as Softie and Free Money.
This transition marks a defining step in LBx Africa’s long-term vision, establishing an independent platform fully dedicated to the acquisition, distribution, and amplification of African films across multiple markets.
Looking Ahead
Following its launch at the NBO Film Festival, Bigger Motion will continue expanding its Pan-African partnerships, introducing new films to audiences across the continent and exploring innovative ways to bring cinema closer to communities.
This marks the beginning of a long-term commitment to circulation, access, and collaboration, ensuring African stories are not only celebrated globally but experienced locally.